Which type of backlink its better?

**potentialeight** · 3 March 2022, 11:39 am

As to the original topic about backlinks...

Google is constantly improving on how they understand relevancy, and they use tf*IDF models more efficiently than pretty much anyone else on the planet to this end. To put it another way, they can figure out the level of relevancy better than ever before down to the level of a single word in a single sentence. From there, you can scale that upward:

Single word
Sentence
Paragraph
Section of a page
Page as a section of a site
The section of a site
The site itself
The narrow industry
The larger vertical

Now that's the kind of thing that sounds all great and technical and can make you look smart if you repeat it. But here's the thing that actually matters in terms of what you'll see in the real world:

They get better at it all the time.

What this means is that you can't think about what's the best option for backlinks now. You have to think about the best option for backlinks one, two, five years from now when Google understands all of this better than ever before and tightens down even more.

In short, you have to make Google's updates work for your backlinking strategy instead of against it.

**JanKwiatkowski** · 11 March 2022, 3:27 am

Banner links from homepage - these have the most value

**loosecanoli** · 30 May 2022, 3:33 am

That's right. High Quality Content.

**Artem** · 6 June 2022, 1:23 am

Originally Posted by potentialeight

As to the original topic about backlinks...

In short, you have to make Google's updates work for your backlinking strategy instead of against it.

A round of applause! Indeed, the links in the body of the article have weight now, and thanks to UGC spammers, they've practically depreciated. But it's all a swing.

**Randy Ray** · 6 June 2022, 10:41 am

Originally Posted by PROFRBcom

I would go so far as to say that site wide links are probably not a good idea in modern times.

I'd go further and say that it's BAD idea.

**gamblingkitty** · 15 June 2022, 4:18 pm

it all depends on how valuable your site is, if you do not update your blog, and have little authority for google, then the meaning does not matter where you put, basically a site with good authority gives results, but if you are in a niche where everyone has 1k links, then one link will not change anything.

**Grand_RexAffiliates** · 26 September 2022, 9:07 am

Certainly the best thing to do is to get the quality relevant and good content. For content you can also try doing some competition analysis as well. See how the people completing in your niche specifically are doing

**Randy Ray** · 26 September 2022, 9:14 am

Maybe you could expand on this?

Originally Posted by Grand_RexAffiliates

Certainly the best thing to do is to get the quality relevant and good content. For content you can also try doing some competition analysis as well. See how the people completing in your niche specifically are doing

**Oliver Cooper** · 26 September 2022, 10:07 am

Oh, thanks for such a detailed answer! Was helpful even for me)

**mics** · 26 September 2022, 2:06 pm

Google is becoming smarter, and can easily distinguish different types of links. This is why footer links, or sidebar links are not as good as as relevant contextual link. When you are building backlinks - focus on quality, not quantity, think long-term. Many websites now don't pass any "link juice" even if the link is contextual, so thoroughly analyze websites where you are planning to build a backlink.

**Grand_RexAffiliates** · 4 October 2022, 10:24 am

Perhaps everybody here understand the importance of the EAT and also about constantly updating the content and getting rich content as well. However, I am still one of those that still say that the Backlinks are also important even though the content may not be as rich as some like casino DOT org but still the backlinks are very important for those especially who are looking to start their own online casino review websites

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