Sports Betting and UK Football

**bet-buddy** · 5 May 2016, 8:57 am

Hey,

I note that a lot of the discussion on these boards relates to casino betting sites so I was interested to hear of any of you that target your promotion at sports betting and in particular at football (soccer). I'd like to discuss best practice and best conversion sites so would love to hear from anyone with a like mind that wants to exchange thoughts and ideas.

Regards,

Bet

**Deano99** · 5 May 2016, 9:51 am

I'm also interested in football betting, aimed mainly at the UK market. It's fairly early days for me, but at the moment by primary focus is producing good content. I'm not so much thinking about the search engines when writing, just focusing on providing a good a useful read for my target audience, for now at least.

As well as writing weekly betting previews & tips, I am writing a lot of stand alone articles that don't date - for example general tips on football betting, stats analysis, understanding betting and stats...etc. These permanent type articles will be shared on social media and linked to internally throughout the site, hopefully gaining some good authority for SEO purposes. I don't really have a link building strategy, hoping to let this happen organically for now.

Of course this is only a strategy to get visitors to the site, from there the challenge is conversion. I'd love to know if any more experienced affiliates in football betting had tips for converting well.

For example is it enough to have the standard affiliate banners, and affiliate links in the text of betting tips? Or does a site need to have more than that nowadays?

**bet-buddy** · 13 May 2016, 6:46 am

Thanks thanks for sharing. I'm trying to do something fairly similar.

In terms of conversion, my main obstacle is that I have banners for some of the larger companies and conversion is low. I wanted to get an understanding of better converting brands....I know there are plenty but which are particularly good? And also how to target new 'gamblers', people placing their first bets or just beginning to gamble?

All the best,

**Deano99** · 14 May 2016, 1:51 am

I wouldn't know much about better converting smaller brands. My strategy is to promote maybe the top 5/6 brands for football, giving special preference to the top 2. While initial conversion will be lower (as a lot of visitors to the site will already have accounts with the top brands) these brands should retain players much better.

My advice would be to research other brands yourself. Download as many betting apps, and sign up to as many of these lesser known brands as you can. If you like the user experience and customer service then there is a good chance your audience will as well. Good football odds is also an easy sell, so maybe try oddschecker for lesser known brands with decent odds.

As for getting the newcomers fresh off the boat, an obvious one would be to write up some content about the basics of betting, as it's something many 18yo's might be searching for. They might also be searching for the best bookies to use, so good review articles may be required. These are common tactics but I'm not sure of their effectiveness. I think with young people it's more important to engage with them on the various social media channels, and make what you do appealing to that age group.

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**xecutable** · 14 May 2016, 3:01 pm

My vantage point is slightly different. As someone who has solely focused on football betting and primarily UK, I disagree that brand diluting is a good idea, but that's something, people have to experiment on their own. For me first and most importantly you are not given much option when it comes to loyal partners.

Who exactly is on your list? WH that will drag your commission down to low % when you haven't met your performance quota? Coral with their somewhat questionable platform and stats? Ladbrokes with their quota (see WH). The list goes on and on, and at the end of the day especially for a new affiliate, you might find yourself in a real hassle making hardly any money and the little you made taken away from you.

Tips will NOT be your best conversion tool, but it's one of the most user engaging ones. I do not know whether you plan to write anything yourself or pay a content writer but hiring an UK person, will definitely help you out how the UK audience 'receives' your content.

Adding various betting tools, schedules and information that isn't found on that many websites will probably help you convert more. As someone had written somewhere around here, it really comes down to rankings, and marketing.

**Deano99** · 16 May 2016, 6:19 am

I agree about brand dilution, I think that if you only promote the few best brands (best for the punter) then you're sending out a stronger message, and your audience are more likely to listen to your recommendation. And also I assume it puts the affiliate in a stronger position with the brands as they are giving such a preference to promoting them.

When I first had my idea for a site I was only going to promote one brand, BetVictor. But then I thought it would be madness to leave out bet365 (and at the time some questionable BV practices came to light), so that made it two brands. Then with my target market being slightly more experienced bettors I thought the BetFair exchange would be appropriate - three brands.

But most on this forum would think it silly not to promote more, and I have been reading about high traffic but low conversion rates for the big brands, so that has me thinking about adding a few more.

It's tough to know which approach is the best, suppose there is an element of trial and error to it. You don't have to get it right first time round...although that would be nice!

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