Part (1/3) Gambling Website Linkbuilding Tips

**AnthonyMSEO** · 1 December 2010, 9:57 am

This is a three part break down that starts at the basic level of link vetting and works up to the more advance checks that you can carry out. Although these tips and rules are aimed at Gambling websites, Most of these rules apply when attaining links for any website in every niche.

With Google trying to be a family friendly search engine. Gambling related website owners have to try a lot harder to gain trust with Google, this also means being penalised for linkbuilding a lot easier. Domain trust is just as important if not more important as Link Juice and Page Rank when trying to rank your website pages for your niche related keywords. One of the other main reasons why search engines show less trust for gambling domains is because in the past more search manipulation has and still does occur in this niche. Therefore for them to deliver high quality family friendly accurate SERPS they have to deal with this niche a little harsher.

When deciding which gambling related websites to get placement on you have to take a number of factors into account. This is because Google and other search engines will negatively flag your website if it feels votes are being attained from websites to your website in a dubious SERPS manipulative way or that you are trying to attain votes from gambling websites that are also flagged themselves, meaning bad neighbourhoods. Getting yourself flagged can mean one of the following;

1. Your whole site gets de-indexed.

2. Your rankings dramatically drop for one of your keywords.

3. All your rankings drop for all your keywords.

Getting flagged can be very costly, Not only to gambling affiliates as they mostly rely on organic traffic to attain revenue but to operators as they spend a lot of money to actually get the fantastic traffic and rankings that keep them in business .This can actually mean a very poor ROI (return on investment).

How do I avoid looking dubious when linking from gambling websites?

1. Do not attain links on more than four gambling websites in one day.

2. Make sure every website is on a different IP class D.

3. Make sure you only attain links on three different websites on the same
Class C.

4. Do not anchor spam. This means use a different anchor sometimes when
placing links on gambling websites. Diversity is the key to looking natural.

5. Target other deep pages. Diversity is the key to looking natural.

6. Only attain links on pages that are related to your anchor e.g. placing a
link on a bingo related page with an anchor “Online Poker” outbound to a
poker site will not really help and looks a little dubious if done repeatedly.

7. Only attain links on websites that have a gambling keyword in the
domain name, preferably your keyword.

8. Avoid dropped domains. These are domains that have attained high
PageRank from being another niche. Then someone has sold the domain
to a link seller who has then placed gambling related content on the
domain. Fooling you into thinking you are getting a high PR gambling link.
These domains will lose their PR next update.

9. Link placement is so important. If you have option to place a link on a
gambling blog then a link in established related content on a deep page
should be fine or even a guest post. If you have the option to place a link
on a gambling website check where looks most natural. Contextual? or
is there already a lot of outbound in the content on the homepage.
Maybe a deeper page with PageRank might be a better investment.

10. Stay away from attaining links on just blog based platforms. Not only are
too many a waste of money but you can get flagged for blog spam.

This in mind gambling domain linkbuilders have to be very careful when placing links on other gambling related websites. Quality and diversity is the key to a healthy natural looking gambling website in the SERPs.

More advanced gambling website vetting linking tips in Part Two

Thank You
Anthony McGrath
Gambling SEO/SEM/SMO/Linkbuilder

**GaryTheScubaGuy** · 1 December 2010, 6:17 pm

Stay away from attaining links on just blog based platforms. Not only are
too many a waste of money but you can get flagged for blog spam.

To be fair I could post 50k links to your site from the bad 3-p's - and you will not see negative results.

I have tested this over, and over, and over (and over) again.

Otherwise we could form an alliance and target the sites we promote to gain positions for hollywood terms all day long.

Show me one real example and I will show you why I say this.

Google Bowling just doesn't work and in theory you are saying it does.

Links pointing inwards are irrelevant because of algorithmic filters and 'smart bombs' detection.

However, who you link to is extremely important, and from an affiliate portal is definitely an serious issue.

For example, if you post a link or banner that originally pointed to a 'nice' or 'good' site, it could benefit you, but never hurt you. But if the many questionable advertisers that carouse through sites like CJ and pay the 5k sign up, get their (to good to be true' offer syndicated and republished - via a Super Affiliate structure), and then suddenly redirected to a 3-P site with questionable methods or content (or other redirects), this would directly affect your rankings.

Unfortunately there are few tools (free) to monitor this so you need to pay close attention to the reputation of the company making the offer and to the links and content that they send you for promotional purposes.

Setting up a site and getting it approved (lol-paying 5k to CJ) for 30 days worth of traffic (or until they get caught) is very easy (as well as lucrative), and setting up a redirect, doorway page or other hijacks a few days later on the landing page they created for you with something as simple as a 1 sec delay to avoid detection is relatively easy and the penalties are even les likely, so unscrupulous ppl see it as a quick win with little or no repercussions.

Many even hijack you by giving you self-populated links or content. Self poplulating meaning they give you the code to insert and its actually script that pulls whatever they wish it to.

And before anyone asks 'nofollows' will not negate this from affecting your site.

So the points here are;
- inbound links are not counted if they are bad
- outbound are good, but just as bad
- monitor who you link to, especially if they are new

**AnthonyMSEO** · 1 December 2010, 6:43 pm

Exactly mentioned this before although bad neighbourhoods will be not be valued. This in mind dubious sites just serve to bring your overall domain trust down. In the end this trust can and will be gained back through natural linkbuilding perseverance. If someone is trying to screw your rankings up in negatively natural way. They may succeed.

Gary makes a good point and i have been asked this earlier on today. Other competitiors could just try Google bombing or even Google Bowling say with 50k links. This will not be viewed as manipulation and more as someone trying to sabotage your rankings. You dont get flagged for this as they dont get valued.

If they spend the time and money to negatively build links in a whitehat way to your website that then goes wrong they can mess your rankings up.

e.g.Bad SEO companies that get you flagged

So the answer is forceful manipulation from competitors can be detected and will not be valued. Bad gambling linkbuilding will also get you flagged but if a company decides to run a white hat negative linkbuilding campaign on your website you could see loss of domain trust and rankings.

Originally Posted by GaryTheScubaGuy

To be fair I could post 50k links to your site from the bad 3-p's - and you will not see negative results.

I have tested this over, and over, and over (and over) again.

Otherwise we could form an alliance and target the sites we promote to gain positions for hollywood terms all day long.

Show me one real example and I will show you why I say this.

Google Bowling just doesn't work and in theory you are saying it does.

Links pointing inwards are irrelevant because of algorithmic filters and 'smart bombs' detection.

However, who you link to is extremely important, and from an affiliate portal is definitely an serious issue.

For example, if you post a link or banner that originally pointed to a 'nice' or 'good' site, it could benefit you, but never hurt you. But if the many questionable advertisers that carouse through sites like CJ and pay the 5k sign up, get their (to good to be true' offer syndicated and republished - via a Super Affiliate structure), and then suddenly redirected to a 3-P site with questionable methods or content (or other redirects), this would directly affect your rankings.

Unfortunately there are few tools (free) to monitor this so you need to pay close attention to the reputation of the company making the offer and to the links and content that they send you for promotional purposes.

Setting up a site and getting it approved (lol-paying 5k to CJ) for 30 days worth of traffic (or until they get caught) is very easy (as well as lucrative), and setting up a redirect, doorway page or other hijacks a few days later on the landing page they created for you with something as simple as a 1 sec delay to avoid detection is relatively easy and the penalties are even les likely, so unscrupulous ppl see it as a quick win with little or no repercussions.

Many even hijack you by giving you self-populated links or content. Self poplulating meaning they give you the code to insert and its actually script that pulls whatever they wish it to.

And before anyone asks 'nofollows' will not negate this from affecting your site.

So the points here are;
- inbound links are not counted if they are bad
- outbound are good, but just as bad
- monitor who you link to, especially if they are new

**GaryTheScubaGuy** · 1 December 2010, 7:49 pm

Ahhh - didn't see the screen name Anthony

Didn't I teach you better than that?

**AnthonyMSEO** · 1 December 2010, 8:10 pm

Hello mate, been a while since we have discussed search.

But yes be aware people Google bowling has stopped!!

Googles algo filters are more intelligent now at detecting this.

Originally Posted by GaryTheScubaGuy

Ahhh - didn't see the screen name Anthony

Didn't I teach you better than that?

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