Maybe It's Time to Try Something Else - Thoughts?

**Ken** · 24 March 2024, 6:02 pm

I have wasted a lot of time, effort and money on https://kenslots.com/ and do not seem to getting anywhere. I have so much invested in this site that I don't want to dump it in the trashcan, but right now, this may be my only option.

If anybody would like to give me some encouragement or positive feedback I could sure use it. If you feel the need to criticise the site or say what you don't like then I am happy to listen to that too. Either way, I would be happy for you to take a look and let me know what you think.

**universal4** · 24 March 2024, 7:20 pm

Don't give up.

Consider less focus on FREE.
Although may disagree, maybe consider reducing the "top picks" on the home page. When I look and consider, what are his top picks I see 25. But what are the top ones, well there are 25.

On the "best" page I see you limit it to 10 and then do more, possible consideration on something similar on the home.

I like the layout but wonder if you are trying to do too many things on the home.

You may well get much better ideas from others, so I may be incorrect about that except,
Don't give up.

Rick
Universal4

**BenjiMon** · 24 March 2024, 9:31 pm

From an SEO perspective, you need more links to get that content into Google. Start looking for traffic that will help your site and get links there.

Don't give up, it's always darkest before the dawn!

**idanbraun** · 25 March 2024, 1:33 am

Originally Posted by Ken

I have wasted a lot of time, effort and money on https://kenslots.com/ and do not seem to getting anywhere. I have so much invested in this site that I don't want to dump it in the trashcan, but right now, this may be my only option.

If anybody would like to give me some encouragement or positive feedback I could sure use it. If you feel the need to criticise the site or say what you don't like then I am happy to listen to that too. Either way, I would be happy for you to take a look and let me know what you think.

One of the major problems is the lack of backlinks. You need to work hard on this issue, so you can be ranked higher on Google SERP, on high volume and competitive keywords phrases.

If you need more specific help, you can send me a PM.

**Former Member 21** · 25 March 2024, 4:40 am

Your site looks pretty good to me, the social links are missing so far, and so are the necessary backlinks. Did you consider targeting other traffic sources, like from live streaming, social media or private online groups? Lately I see a lot of casino org articles filling up my For You google news feed. And they're not even original. Don't give up, you're on the right track.

**PaulEchere** · 25 March 2024, 4:40 am

Hi Ken,

I actually remember some of your earlier posts when you were starting out with your website and at that point I saw it and thought that it's going to do well.
As I understand it's not doing as well as you would want, so let me perhaps share some thoughts and questions that you might want to answer for yourself.

Probably best to start with the questions.

- What KWs are you looking to rank for?
- What GEOs are you looking to rank in for those KWs?
- Why did you choose to target those KW?
- What are your best / worst / average positions for the KWs that you care for?
- Who are you competing with?
- Is the competition tough?

I guess you might already know all of the above, but getting that in once place might give some perspective.

The real elephant in the room is the backlink profile for your website, as idanbraun highlighted above.
Of course, focusing on content quality and relevance if the first thing you should be doing, but good quality backlinks in a highly competitive and profitable niche will not come by themselves (regardless of that people may say). Everyone needs to invest in links either monetarily or with their time.

If you identify most promising KWs and focus on building links to improve positions for those KWs - I'm pretty sure you are going to start seeing significant improvements.

As you have mentioned you've already invested quite a lot in your website and you probably don't want to invest a lot more $. So a few things you might want to consider are:

- Start exchanging links with people here - not everyone would want to do it at this stage due to a week backlink profile of your website, but some will. Happy to start if you're interested, DM me if you would like to do this.

- Consider "testimonials" sections on affiliate program home pages. This is a controversial advice, but I don't really care - these are free backlinks on niche-relevant website. Even if there is no way to tell that they would help with 100% certainty - this is low hanging fruit.
- If you have some amount of $$ to spend on links - do some link strategy research and identify good place to buy posts at a lowest possible price. Sometimes, you might be able to get pretty good offers. (you will need to first answer all of the initial questions to do this)
- Once you do the above three things, you will be in a position where you can actually sell some links yourself (if you won't yet have any commission income) to buy links.

**Eddie G** · 25 March 2024, 7:12 am

A) Your focus is too broad. You're competing against companies with teams of people working on sites like this. Why would your site rank vs 1 million other sites with free slots? What market are you targeting? A good way to get nowhere is to try and build a site targeting all English language queries. Refocus, scale down. Go UK, US, Ireland or any other market specific and tailor to those visitors with all the offerings.

B) Backlinks. The obvious one for a slots site is reaching out to game suppliers that you have listed and offer them a mutually good deal - you'll publish their news on the latest technology and games in exchange for a link. That's a good few dozen very relevant links at least.

C) You're missing out on so many long tail keywords by not developing pages like:

-- Slots by game supplier (Pragmatic Play slots and 1000x more). Recreate the site in a way that when I choose the supplier it redirects me to that suppliers review page. Have "my 5 favourite games" as content, what distinguishes this supplier vs the 20000 others and just slowly become a voice in the slots niche.

-- Slots by feature. Bonus buys, progressive jackpots, grid games, daily jackpots and so many others.

D) There is no money in free slots visitors. What you want is to leverage that traffic and the good metrics from there to then rank for keywords that matter. You'll want to have a very extensive /real-money/ page and then have all the pages on site link to it. If targeting UK, "slot sites" is also where the money is at.

It might not be what you'd like to hear, but IMO it is pretty understandable and even fair that your site has not yet ranked well.

**Sherlock** · 25 March 2024, 10:11 am

There is no problem to give up generally and throw everything into trashcan.

Good life and business is a mix of two extremes: hard work and/vs. ability to give up when things do not work well.

Not giving up at the right moment means that you are giving up on some other opportunities and life is too short.

**tufty** · 25 March 2024, 10:52 am

Only you know what other options you are not pursuing by keeping going with the site. Twenty years ago you would have been very much on the right track. My take on the general situation now is that google hates traditional one-man operated affiliate sites, whereas they could rank very highly several years ago just by buying a load of sh1tty backlinks. Some one-man affiliate sites must be doing well I guess but when I do searches for the keywords I am interested in, I no longer see any small affiliate sites at all. It is all huge-brand media companies or the betting operators themselves. I honestly think many affiliates are purely living off player databases they built up in the past and so they have to keep sending those operators a few players each month to justify getting a decent income off those thousands of previously referred players. If I was starting right now in the affiliate business, but with the knowledge I have today, then I would not do it. I only keep the sites going because of the previous referred players, gained when google didn't hate small-time affiliate sites. If I'd started them only two or three years ago and had no serious database of referred players, I'd ditch them. This is not a business to be getting into from your bedroom or kitchen table anymore.

**nwalker** · 25 March 2024, 12:15 pm

Dont get too disheartened.

Theres a lot of good advice here on what you can do. Links & specific content ideas. What you have is just too broard to be able to rank against what is already there.

Do something different and go deep, not wide with your content.

You only need a few ranking pages to make a living at this if you're doing this on your own.

I've not much experience with slots but for example, do the best article you can on Slot games with Puppies / Dogs as a theme. Go deep as you can, compare all the games that have that theme, compare the RTP's, where you can play them, which ones are good and not so good and why, write about everything you can about them, the dog breeds used etc etc. (maybe not the best example as i see there are loads of pages for that, but i hope you get what i mean).

A page like this will rank for loads of keywords but may only attract a few players a day, but they will be exactly the traffic you want and will probably convert. If it works do it again for other Topics (cats, cartoon characters, cars, etc - you get the idea.

My best performing pages are ones that send me 1 or two players a month - you won't find the keywords listed anywhere as they are too small to be listed in keyword manager, Ahrefs etc. These are what you are after, and you only get those by going deep and doing what other people are not.

**NoDepositCasinos** · 25 March 2024, 1:38 pm

Originally Posted by Ken

I have wasted a lot of time, effort and money on https://kenslots.com/ and do not seem to getting anywhere. I have so much invested in this site that I don't want to dump it in the trashcan, but right now, this may be my only option.

If anybody would like to give me some encouragement or positive feedback I could sure use it. If you feel the need to criticise the site or say what you don't like then I am happy to listen to that too. Either way, I would be happy for you to take a look and let me know what you think.

I don't believe you've wasted your investment. You have a website that needs improvement, but it's functional, and I certainly think you can make it work.

I came in looking for what I didn't like from the start, so this might come across as a bit critical, but it's where I would start without spending more money:
- Colour Scheme: Design is often a personal matter, but I feel your site needs more coherence in terms of colours and font sizes.
- Upon entering, I was greeted with a cookie notice and an invitation to join the newsletter, blocking the view of the page. It's a practice I find off-putting because I haven't even seen the site to decide if I want to subscribe. Therefore, I would consider delaying that invitation.
- There are typographical errors and informal expressions that give the impression of rushed content.
- You need more backlinks: You can engage in exchanges without money involved, whether it's link x link or some other type of deal. That's what I would do to avoid spending more money before the site starts generating revenue (which you can reinvest later).

Feel free to send me a dm if you need some help. Good luck!

**bingoreviews** · 25 March 2024, 3:21 pm

don't do anything until this latest google update is completed, then take stock and reassess

**Jens Frueh** · 25 March 2024, 4:03 pm

It's a good site, not bad at all. The only thing I would remove is the call to action:Subscribe for fresh new content every month
it has a negative impact.

**juliattard** · 28 March 2024, 8:06 am

Try to find niche topics that are not heavily saturated with competitors. Just like others said, your backlink profile needs improving.

**Ken** · 31 March 2024, 3:31 pm

Originally Posted by universal4

Don't give up.

I took your advice. I changed the entire site to focus less on FREE. I thought at the time it was a bit of a gamble...I was right!
I still do offer free slot demos but I don't really promote this now. I also took your advice about the homepage. I just promote a Top 10 now. I have changed the entire look and feel of the site since the OP so maybe you may want to take another look and re-evaluate?

Thanks!

Thanks! I am working on this. The site has changed a lot in the past few days. Would you care to take another look and tell me what you think?

Originally Posted by idanbraun

One of the major problems is the lack of backlinks. You need to work hard on this issue, so you can be ranked higher on Google SERP, on high volume and competitive keywords phrases.

Yes, this is something that I have been weak at. There are reasons for this that I won't go into. You have a lot of sites. I may well be in touch.

Originally Posted by PaulEchere

The real elephant in the room is the backlink profile for your website

Yes, I am aware how much of a problem this is. Following the comments on here I have narrowed my site down a bit. Still not niche maybe but less cluttered. I will repurpose the other content somewhere else. The site has changed so maybe you want cast your eyes over it one more time. In all likelihood I will be in touch.

Thanks!

Originally Posted by Eddie G

It might not be what you'd like to hear, but IMO it is pretty understandable and even fair that your site has not yet ranked well.

Fair comments. I will be working on the things you suggested. In the meantime would you take another look at the site please? You may be shocked at the changes.

Thanks!

Originally Posted by Sherlock

There is no problem to give up generally and throw everything into trashcan.

Well, Im not far off doing just that. Maybe one last push. I made some changes, care to take a look?

Thanks!

Originally Posted by tufty

This is not a business to be getting into from your bedroom or kitchen table anymore.

You're right. The thing is that I only began as a vehicle for my writing. I never really wanted to be a casino affiliate.

Originally Posted by nwalker

Dont get too disheartened.

You have given me some good ideas here. I will follow through on a couple of them. Please take one more look at the site. There has been changes.

Originally Posted by NoDepositCasinos

I don't believe you've wasted your investment. You have a website that needs improvement, but it's functional, and I certainly think you can make it work.

I changed the colour scheme! I quite liked the old one

I like the new one better

Originally Posted by bingoreviews

don't do anything until this latest google update is completed, then take stock and reassess

I'll wait it out a while longer

Originally Posted by Jens Frueh

It's a good site, not bad at all. The only thing I would remove is the call to action:Subscribe for fresh new content every month
it has a negative impact.

Thankyou...I took your advice. Please take another look.

Originally Posted by juliattard

Try to find niche topics that are not heavily saturated with competitors. Just like others said, your backlink profile needs improving.

This is something that I am looking at. Thanks! I did make a few changes in the meantime. Feel free to cast your eyes over them if you have time.

**Ken** · 9 April 2024, 4:25 am

Following on from all the great advice that I received I have decided to decommission Ken Slots. In its place I have come up with not one but TWO casino affiliate sites (listed in signature) which I would be happy for you guys to take a look at. I am currently working on my backlink strategy and would be happy to receive any advice on this.

Thanks in advance!

**dannyx** · 9 April 2024, 7:58 am

To be honest, your new sites (of course they are cool) are still not very niche.

**nwalker** · 9 April 2024, 9:55 am

It doesn't matter what the sites look like, its the content that determines whether you'll get visitors. The content needs to be for keywords that you think you have a chance for ranking for. Unless you have a backlink budget of ?000's a month you're not get this site to rank for the keywords you've chosen.

if you want to make money, build pages for content that you can get to rank for the budget you have. That means long tail keywords the big boys aren't going after. You have to know you subject matter to find them, and thats how you'll produce content that players are looking for that no one else produces.

As I said in my previous post you only need a handful of players each month to get traction and start making some money. Get 4 or 5 pages that do that and you're laughing.

What you have with you two new sites is no better in focus than your first site.

I'm sorry its probably not what you want to hear, especially as you've put a lot of work in, but you're going down the same rabbit hole.

**dannyx** · 9 April 2024, 1:12 pm

Originally Posted by nwalker

It doesn't matter what the sites look like, its the content that determines whether you'll get visitors.

And such a user will immediately leave such a site. Besides, it's not just a question of the user. I know of several sites that seem to have dropped in the rankings by being outdated and not looking modern (that's just a guess) one of these sites completely changed the layout and seems to be starting to recover after many months.

Obviously having massive traffic on an ugly not useful site will convert something, but why not make a nice site that will convert a higher % of users?

**nwalker** · 9 April 2024, 1:40 pm

Originally Posted by dannyx

And such a user will immediately leave such a site. Besides, it's not just a question of the user. I know of several sites that seem to have dropped in the rankings by being outdated and not looking modern (that's just a guess) one of these sites completely changed the layout and seems to be starting to recover after many months.

Obviously having massive traffic on an ugly not useful site will convert something, but why not make a nice site that will convert a higher % of users?

I'm not suggesting having an ugly site. My point is having the best looking site in the world won't get you visitors . Now if you are doing PPC or Ads, having ranking content isn't as important, so the site needs to be built to convert.

I don't think the Op is doing that, so imo long tail is where he'll pick up traffic, and of course he needs a site design that is good for tech Seo and good for converting - which they are. If his time is limited then crafting some good pages and getting some backlinks to them should be his priority.

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