Liverpool FC kicks off new partnership with 1XBET

**Ashley Clark** · 10 July 2019, 4:56 am

Liverpool FC has teamed up with international gaming and technology company, 1XBET, in a new multi-year partnership

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The relationship will see 1XBET become the Official Global Betting Partner of Liverpool Football Club, enabling supporters to take advantage of exclusive offers and sporting entertainment.

It will use the partnership with the club to increase brand awareness within its key global markets through stadium branding at Anfield and branding on Liverpool FC's digital platforms, along with access to first-team players and club legends, to provide fans with additional ways to interact and engage with the world of football.

One of the most rapidly developing companies in the betting industry, 1XBET boasts the largest number of markets in pre-match and live betting odds, alongside online games such as live casino tables and virtual slot machines.

Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: "We are delighted to welcome 1XBET as our newest partner. I am sure that their games and special offers will appeal to our fans around the world and we look forward to starting the 2019/2020 season with them on board."

Alex Sommers, 1XBET spokesman, said: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fanbase. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.

“We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”

Founded in 2007, the company has been quickly expanding in various regions around the world such as Europe, Asia, Africa and Latin America and has already acquired many prestigious sporting partnerships.

Liverpool Football Club
• Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 18 League Titles, seven FA Cups, eight League Cups, six European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
• As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6).
• Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

1XBET
• Founded in 2007, 1XBET is one of the fastest growing betting brands worldwide and winner of the 2018 “Rising Star in Sports Betting Innovation” SBC Award. It has a sportsbook that includes over 1,000 events daily, as well as more than 250 payment solutions globally and customer support in over 30 languages. 1XBET is well poised for further expansion as a result of its many successful white label solutions and unique betting products. The company is a partner of top clubs and competitions that share like-minded principles.

**allaboutthebets** · 10 July 2019, 3:17 pm

First Barca now liverpool. They must be raking it in.......

**TheBoyMitchell** · 10 July 2019, 3:30 pm

I wonder if they will be putting press advertising in The Sun newspaper in the UK.

That will go down well

**Sherlock** · 10 July 2019, 7:38 pm

They accept now UK traffic I was told by AM. I am not sure about it still. But you deserve it for Brexit.

**DanHorvat** · 11 July 2019, 2:59 pm

How is it possible for a bookmaker without a UKGC licence to advertise on Premier league shirts?

I mean, I'd understand if they used uk-1xbet.com, which is a white label of GoWager.co.uk and therefore it piggybacks on their UKGC licence.

1xBet and their mirrors, as we all know, have Curacao "licences" through Cyprus "companies".

**Affigaming** · 11 July 2019, 3:01 pm

Originally Posted by DanHorvat

How is it possible for a bookmaker without a UKGC licence to advertise on Premier league shirts?

I mean, I'd understand if they used uk-1xbet.com, which is a white label of GoWager.co.uk and therefore it piggybacks on their UKGC licence.

1xBet and their mirrors, as we all know, have Curacao "licences" through Cyprus "companies".

It's not going to be a t-shirt sponsorship.

**DanHorvat** · 11 July 2019, 3:02 pm

I get it.

They're a "global betting partner", which means the deal only applies on unregulated markets. You won't see 1xBet on Liverpool shirts or anywhere in the UK.

This is a gimmick designed to raise 1xBet's value in the eyes of unsuspecting players. Even I was fooled for a minute.

**Sherlock** · 11 July 2019, 9:36 pm

I think some asian bookies did this or it was something close. I am now not sure which one, some with the numbers in domain. 188bet or 12bet. I was told many Asian ppl watch EPL, so that is why. But it were ads on t-shirts.

**Cash Bonus** · 11 July 2019, 10:39 pm

It will be interesting to see how this will all unfold and if the partnership even lasts with 1XBET as there's already so much going on with these guys at the moment.

**feedinco** · 12 July 2019, 2:43 am

1XBET is becoming popular. pity they don't have licencee in many European countries.

**DanHorvat** · 12 July 2019, 5:40 am

Quite clever actually.

Sneaky AF, but clever.

**gil.langelaan** · 12 July 2019, 11:40 am

Originally Posted by DanHorvat

Sneaky AF, but clever.

Wouldn't expect less from these fellas

**Tomas_4578** · 16 July 2019, 8:50 am

great sponsorship. I'm not a fan, but I think this bookie is a good way to investing that Liverpool needs now

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