I received an email from a generic email address yesterday from Ladbrokes affiliates telling me that my account was being closed due to the fact that I wasn't compliant with new regulations. I replied that there must be a mistake as I was fully compliant. I received a reply telling me to contact my account manager, he then told me 'I was probably being closed down as I'd sent little or no traffic in 2018.'
So here we have it, a company hiding behind new regulations to close down small affiliates. We know it's been going on but Ladbrokes were stupid enough to confirm it in writing!
Over the last year or so I've been closed down by BetVictor, Betfred, PaddyPower, SkyBet and Unibet. I'm sure more will follow suite in time.
My honest advice to new affiliates facing the UK sports betting market is work only on CPA because none of these jokers have any intention of honoring lifetime revenue share agreements. They will shaft you at the first opportunity they get. Take the quick cash in the form of CPA and forget building revenue share customers as they will take it off you as soon as they have an excuse.