How often do you change your meta Title and Description?

**gm2891** · 29 May 2021, 1:42 pm

Originally Posted by artrust99

Let's imagine situation, where you update your casino rating each month. I think that TITLE and Description should be changed in this case accordingly to an update in the rating table.

Example: "Best casinos in May 2021" > "Best casinos in June 2021"

I see some use these kind of titles, but i reckon better alternative is to have Best casinos for May somewhere on the page instead of touching the main title every month.

Google picks it up very well, and it doesn't have to be H2 or H3.

Simply put a bolded note above your casino list and it will do the job.

And the page title can be, for example, Best Online Casinos Australia: Top Casino Sites AU [2021], and you will certainly rank for May and June and other following months too, because you have [2021] in the title and you make on-page notification update for each month every time it starts.

Once someone looks for "best online casinos Australia May" or "Best online casinos May Australia" etc, Google will pull that piece of text from your page and show it instead of your page description.

P.S There is no guarantee that it will work for everyone!

**getcasinobonusuk** · 31 May 2021, 8:42 am

I probably change my meta titles once every 6 months, if it's not broken, don't fix it

**artrust99** · 31 May 2021, 9:26 am

Originally Posted by gm2891

P.S There is no guarantee that it will work for everyone!

Very interesting input

Will test it

**HIRO** · 7 June 2021, 6:58 pm

There are two timings I would change

When the top ranked article in the SERPs has a low CTR
When I have made significant changes to the content of an article that is nowhere near the top of the SERPs.

Other than these, I rarely make changes.

**ramonavega** · 24 June 2021, 5:17 am

Changing title and meta can be good to applied only those posts which are offering any discount for a specific month or year. For example: You have written a post where is meta title and des including "Godaddy domain coupon for January month" if you will continue your offer for the next month so you need to change your title and des for February month.

**casinogurashi** · 6 July 2021, 10:05 am

It will be changed at the timing of google update.

**jessien218** · 24 September 2021, 4:48 pm

If you see that your page has a good position on a keyword that doesn`t in your title, then it will be a good idea to try this keyword in your title, but sometimes not

) then you should put your title back

**xgoals** · 25 January 2022, 9:58 am

Usually I don't. Just when I think that the relevant page has a great content and doesn't rank for a longer period, I consider changing the title&description.

**infocasino** · 26 January 2022, 9:32 pm

I don't think you have to change the meta tag very often as long as it's work.

**sabsta** · 1 February 2022, 7:10 am

My title is dynamic but descriptions is fixed. I hope that have sense

**Lee1** · 2 February 2022, 1:17 pm

Depends. I like to do AB testing, and go from there

**casinoportal** · 2 February 2022, 1:43 pm

It might help with your CTR rate if you have a relevant title, but I don't think it will have any effect in terms of rankings at all. I have had the month in titles before, and it's a pain remembering to update them each month. In some of my casino lists I do what you suggest, it auto updates each month so I don't forget to change it.

**hensyuucho** · 2 February 2022, 10:10 pm

I do this about once every couple of months.
I change the title, but basically don't change the meta.

**universal4** · 3 February 2022, 7:53 pm

If the title is
"Best darn blue widgets available at the best prices online"
And the page is all about blue widgets and how you have the best prices on blue widgets.

If you do not change the page to now be about buying red widgets in the UK, why would anyone think the title should be changed to:
"Best darn red widgets available at the highest UK prices"

Titles should reflect what the page is about, and most often it will be recommended that the focus keywords should be in there.

If the page, and what it is about does not change, why would the title change often? Sure to go back and try to optimize it more, make it fit focus keywords better etc, I just do not see a lot of value in changing titles frequently, if the content on that particular page does not also change.

Rick
Universal4

**BCGame Affiliates** · 4 February 2022, 3:21 am

I only ever change them if I am updating the article or page and including new key words!

**Juan Roman** · 4 February 2022, 3:27 am

Seems that Google is increasingly changing the titles of late. Just read this a couple days ago: https://zyppy.com/blog/google-title-rewrite-study/

And also noticed it on our own sites. We don't go crazy with keywords in our titles but Google still seem to think they are keyword heavy and changes them. One example:

Our title: Zimpler Online Casinos | Zimpler Review, Deposits & Withdrawals

What Google shows: Zimpler Review, Deposits & Withdrawals - Casino Banking Methods

**CasinosBroker** · 4 February 2022, 6:03 am

I'm changing the Meta Title & Meta Description when an article gets updated with new content.

I don't see the need to change the meta's constantly.

Should do some experimenting, like A/B testing and see how it goes - but I don't have time for that at the moment.

**Jacob-itai-s** · 5 February 2022, 11:36 am

to be honest, I never change it. I prefer to focus on adding more pages or websites vs tweaking title and description that we never really know if we are improving it or making it worse.... until months after. hope it makes sense in some way.

**universal4** · 5 February 2022, 5:27 pm

Originally Posted by Juan Roman

And also noticed it on our own sites. We don't go crazy with keywords in our titles but Google still seem to think they are keyword heavy and changes them. One example:

Our title: Zimpler Online Casinos | Zimpler Review, Deposits & Withdrawals

What Google shows: Zimpler Review, Deposits & Withdrawals - Casino Banking Methods

This is an interesting example.

By any chance is "Casino Banking Methods" an H2 or H3 title on page? Clearly they are associating a reference to a topic the page covers. Just intrigued by where they got the string value "Casino Banking Methods".

To some degree, without reading the actual page, it seems like they did a decent job of picking the title.

Rick
Universal4

**gm2891** · 6 February 2022, 8:16 am

Put a couple of time in your text "online casinos that accept Zimpler", at the moment you have non. Google clearly thinks it is Zimpler review but not Zimpler casinos. You can stick also a few of these

- Casinos accepting Zimpler
- Casinos that accept Zimpler
- A list of casinos that accept Zimpler
- Zimpler-accepting online casinos

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