How often do you change your meta Title and Description?

**artrust99** · 25 May 2021, 5:13 am

Just curious!

Usually, I do it once a month. And I do see changes in SERP, not sure if its related to this factor, but in overall - only positive results. And what about you? Tell your stories!

**spartikkhlink** · 25 May 2021, 7:35 am

Why change them? I change only if I want to change the key request or add another one. Well, or when I see that they are not beautiful.

**Nenad** · 25 May 2021, 8:20 am

Why changing it? Maybe just if the content has been changed in a way that description should be changed as well, otherwise no.

**CHIC21** · 25 May 2021, 8:51 am

If the dynamic is negative, I try to change it. The same times when I need to improve CTR.

Originally Posted by artrust99

Just curious!

Usually, I do it once a month. And I do see changes in SERP, not sure if its related to this factor, but in overall - only positive results. And what about you? Tell your stories!

**coupdepoker** · 25 May 2021, 1:02 pm

Google isn't a big fan of meta changes when it happens quite often. You should only modify them when there's a change in your page and it should reflect in the metas or when Google changes the length limit, which happens quite rarely.

**PaulEchere** · 25 May 2021, 2:12 pm

I actually don't, well at least for the pages that perform well, I'm even sort of afraid to make changes like that when everything works as expected

I do try to update my content on a regular basis where appropriate, however for some pages (even well performing ones) there's just not that much that can be updated.
On the other hand I don't update my titles for pages that don't perform as well as I would want either. So your question just made me think that perhaps I should and I likely will now...

**Cash Bonus** · 25 May 2021, 3:23 pm

I haven't changed them for quite sometime now, as I still get a reasonable amount of traffic every month. I don't see the need for it, as others have already said.

Hey artrust99, you should attach a poll to this thread, just in case there are members who would rather prefer to cast their votes instead of replying.

**Tex Holdem Questions** · 26 May 2021, 2:25 am

Great discussion. I will occasionally change meta descriptions if a page is getting lots of impressions for relevant search terms but low clicks. I agree with the majority of replies that good pages be left alone and not to change them often. But if you have pages that are doing "ok" or poorly for click throughs - then you're freerolling and may as well change/update every quarter to try to improve things.

**PROFRBcom** · 26 May 2021, 11:01 am

I only change them if a page stops working or works for something I did not intend it to work for originally.

**johan_s** · 26 May 2021, 2:37 pm

I’ll change them every new month.

**CHIC21** · 27 May 2021, 3:28 am

Hi, how do you feel about dividing the title into passages, what stop characters do you use? Can someone show their successful cases?

**PROFRBcom** · 27 May 2021, 1:56 pm

Originally Posted by CHIC21

Hi, how do you feel about dividing the title into passages, what stop characters do you use? Can someone show their successful cases?

Couldn't you just search something and look at the top 10 results for this info?

**gm2891** · 27 May 2021, 2:36 pm

Originally Posted by CHIC21

Hi, how do you feel about dividing the title into passages, what stop characters do you use? Can someone show their successful cases?

With this, I think is important to understand what each character exactly means. For example, hyphen, endash and emdash, have different purposes of use. Check the punctuation guide and see what suits you best. Google surely knows what these characters are meant to be used for, and I think it's a good practice to use them in the correct way.

**artrust99** · 28 May 2021, 3:40 am

Originally Posted by gm2891

With this, I think is important to understand what each character exactly means. For example, hyphen, endash and emdash, have different purposes of use. Check the punctuation guide and see what suits you best. Google surely knows what these characters are meant to be used for, and I think it's a good practice to use them in the correct way.

Amazing! Thx for this.

**Hristo** · 28 May 2021, 7:43 am

I wouldnt change them unless the pages lose ranking.
I prefer to find the most accurate meta title/description based on the content and my goal for each page and never change them.

If the change is too big Google consider that the page has a totally new purpose/topic, which is not good.

At least that`s what I think.

**artrust99** · 28 May 2021, 8:18 am

Let's imagine situation, where you update your casino rating each month. I think that TITLE and Description should be changed in this case accordingly to an update in the rating table.

Example: "Best casinos in May 2021" > "Best casinos in June 2021"

**gil.langelaan** · 28 May 2021, 9:32 am

I do changes where the positions goes down or content changes. Overall sometimes it's important to do a few changes.

**big fish** · 29 May 2021, 1:10 am

Good question! I think its a good idea to change them on occasion to reflect page content changes and to optimize for more terms based on current algo factors, but no more than once a month as too frequent changes could backfire in the SERPs for unnatural changes (over optimization).

**bitcoin-casino-de** · 29 May 2021, 8:47 am

I think it is not good practice. If you need to change something - it can broke all positions. Maybe if you get new semantic core - you can change all website, like update optimisation, but it is fair play.

**artrust99** · 29 May 2021, 11:26 am

Thanks everyone for the answers

Have a lot of thoughts right now about this!

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