GPWA Times Magazine: Pros and Cons of AI Writing Tools

**GPWA Daniel** · 16 August 2023, 9:16 am

(Read the full article from the July 2023 issue of the GPWA Times Magazine.)

Artificial intelligence is quickly becoming an essential tool for affiliate marketers, but Milan Novakovic explains that there are still limitations as to how much it can help with producing consistent quality content.

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**themilann** · 17 August 2023, 7:48 am

Thanks for sharing my article!

I hope it helps both the experienced and newcomers in the world of SEO and content.

Looking forward to contributing to the magazine in the future as well!

**chaumi** · 17 August 2023, 10:55 am

A well-constructed and well-reasoned article, Milan. Thank you.

Of course...

1. In a years' time, the situation may be materially different across several aspects. Although the evidence suggests there will be a market for the foreseeable future for content creation services (for any businesses without the internal teams/skills to 'do it themselves'), particularly those services delivered by teams that can apply the high degree of skill necessary to deliver strong work.

2. it's worth noting the value that AI can add (either as enhancement or complimentation) to the overall SEO attempts of marketers, over and above (or in conjunction with) the 'basic' premise of 'creating content that describes a topic or subject'. This, of course, wouldn't have been the target topic of this article, but maybe it's something to cover in future.

**eenzoo** · 17 August 2023, 11:29 am

I digged out an old "family owned", non gambling website.
Last content added in 2021, almost only recipes and some informational posts.
Keto/Low Carb niche. Clearly YMYL which actually results in "extra struggle" ranking wise.
No proper EEAT signals, no link building efforts.
Within SurferSEO I booked some Content Editor AI Credits.
Based on GEO (US) and the desired key word and the existing content of the top search results, I got 10 pieces of content.
$29 each, approx. 3000 words each, no briefing needed, perfectly structured!!!
I have published the post without further editing.
Got rankings within a day, hundreds of long tails.
As the website was Adsense approved already, I make money right a way.

Ofc it is PPC income, no $300 casino CPA's and so the quality of content is not super crucial, but it makes it in that case even better as long Google shows me the love.

It can't take place to write up-to-date casino reviews or stuff like that, but for some quick bucks I consider to buy 2-3 expired and push them with AI content. Time will show, but I don't believe Google will have a chance to fight AI content in general.

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**dannyx** · 17 August 2023, 1:13 pm

Originally Posted by eenzoo

I digged out an old "family owned", non gambling website.
Last content added in 2021, almost only recipes and some informational posts.
Keto/Low Carb niche. Clearly YMYL which actually results in "extra struggle" ranking wise.
No proper EEAT signals, no link building efforts.
Within SurferSEO I booked some Content Editor AI Credits.
Based on GEO (US) and the desired key word and the existing content of the top search results, I got 10 pieces of content.
$29 each, approx. 3000 words each, no briefing needed, perfectly structured!!!
I have published the post without further editing.
Got rankings within a day, hundreds of long tails.
As the website was Adsense approved already, I make money right a way.

Ofc it is PPC income, no $300 casino CPA's and so the quality of content is not super crucial, but it makes it in that case even better as long Google shows me the love.

It can't take place to write up-to-date casino reviews or stuff like that, but for some quick bucks I consider to buy 2-3 expired and push them with AI content. Time will show, but I don't believe Google will have a chance to fight AI content in general.

PPC is even an empty site would have traffic, so it doesn't prove anything.

On the other hand, the fact that, as you write, this traffic made a conversion means, according to me, that the

a) the AI text was very good
b) people don't read articles, they searched for an offer, found it and converted quickly
c) something else

I'm bet on b or c.

It seems to me that about diets there is such a huge amount of information on the Internet that AI is easier to write something cool than in niche topics.

However, it seems to me that most people here are interested in organic traffic. There are such a huge number of variables here....
To me personally it seems that in certain niches AI text can work nicely.
However, gambling is so competitive that I sincerely doubt it, although on the other hand I sometimes find junk sites ranking.

**eenzoo** · 17 August 2023, 1:52 pm

Ofc its organic traffic ... I just get paid per click (adsense) I do not buy traffic there.
And the AI content is in fact very good and build exactly on Google's needs and it ranks fast and good.

As I stated it very often, in general, I'm not interested to write something cool (I do write nothing), I'm not interested to entertain.
The only important goal is to match the search intent and push the user to the matching link target.
And I bet, 80% of all (casino) searcher's intent is not read "something cool" but to go as quick as possible further to get the real money thrill.

As I wrote already, currently, let's say ChatGPT, is not my choice to get great reviews in example.
Even if your briefing would be good, the available data is to old.
A good content creator can do this way better!

But the grade of competition has nothing to do if AI content is good or bad, can rank or not. Outlinkindia.com is factual a proof.
With links you can rank an empty site

Or, publish 20 AI generated slots reviews at Casino.org and they will rank as hell.
IMO, still, links are the only valid currency in SEO

**dannyx** · 17 August 2023, 2:16 pm

I have slightly different opinions, but I think it's about the differences of the niche.

I know almost nothing about casinos.
I know there are slots, roulette and other games, I don't know the keywords or player preferences.

Everything I did in the field of gambling was always related to sports betting.

But I can actually imagine a player looking for a casino who reads nothing, gets redirected and makes a conversion.

But I guess it's different with sports, especially targeting professional players rather than recreational ones.

So in general, I may not fully understand how the world of casino gambling works, and I will rely on the opinions of experienced GPWA users in this case.

As for the links, I guess it depends.
My opinion and experience from my sites is this.

A strong niche site: you don't need any links to beat the competition with links, you just need to have a thematically consistent site and solid content.

A more general site: I can't imagine writing a super article for keywords like online casino, betting, slots and the like very strong keywords and punching sites with good links. In this case, links seem to be very important.

A topic about AI and I just realized that I strayed heavily from the topic so to be on topic I will write briefly. Good AI article is not bad.

**chaumi** · 17 August 2023, 3:17 pm

Yes, Eenzoo People have been pumping out pure AI articles (regularly enough with zero editing) left, right, and centre all over the internet for the last 3-6 months, and ranking (well).

Although the ones I've seen were targeting such subjects as birdfeeders, prams with red wheels, etc etc. So it's interesting you did it with a 'proper' topic.

I don't think I've seen anyone do it yet with gambling topics, other than the sites like OutlookIndia that could rank 3 words on a matchstick (I'm not sure theirs are AI, haven't looked closely enough, but you know the types of sites I mean).

The question will be 'how long will Google let it go?' But no doubt you're probably right...there's a big question around whether they have the capability to do anything. And there are several historic examples where we would have been thinking 'surely they can't let this go on'. But they did.

In an internet pumped full of AI content, the most logical thoughts would still be that well-written human content will win out.

We'll see what happens over the next 6 months.

**kwwriting** · 20 August 2023, 5:10 pm

AI content is improving by the day, but it's going to be a while before it can be a dependable source for online casino content. It's not nearly as accurate and current as it would need to be, yet.

**themilann** · 21 August 2023, 10:17 am

My take on the AI content is that, in the future, low- to mid-tier content will be AI-generated, while high-tier content will still be predominantly generated by humans.

Why is that so?

When we are talking about low- and mid-tier content, humans will not be the primary target audience of this kind content but the machines/algorithms. For this reason, it will be mainly produced for SEO and technical purposes, and to generate it, you don't need the power of context (for which machines are still unable to consider).

On the other hand, high-tier content will still be produced by humans because it's not only the machines are not able to grasp the context of a topic (tone, emotions, purpose), but humans want to feel the connection with the author, and I think this will be impossible if you know for the fact that it's AI-generated.

**kwwriting** · 21 August 2023, 11:00 am

That's actually a good point. Yes, if it serves SEO purposes only, using AI makes sense. However, when current content with emotion is behind it, human content will always be king.

Originally Posted by themilann

My take on the AI content is that, in the future, low- to mid-tier content will be AI-generated, while high-tier content will still be predominantly generated by humans.

Why is that so?

When we are talking about low- and mid-tier content, humans will not be the primary target audience of this kind content but the machines/algorithms. For this reason, it will be mainly produced for SEO and technical purposes, and to generate it, you don't need the power of context (for which machines are still unable to consider).

On the other hand, high-tier content will still be produced by humans because it's not only the machines are not able to grasp the context of a topic (tone, emotions, purpose), but humans want to feel the connection with the author, and I think this will be impossible if you know for the fact that it's AI-generated.

**chaumi** · 21 August 2023, 11:05 am

There could be an argument that most people (certainly for gambling-related topics) don't want emotion...they want factual information.

**themilann** · 21 August 2023, 3:39 pm

Originally Posted by chaumi

There could be an argument that most people (certainly for gambling-related topics) don't want emotion...they want factual information.

That's correct, so it obviously depends on the industry, but that might change within iGaming as well. You see live dealer games gaining popularity these days. I guess one of the reasons why is because people love "real-life" experience, or at least an illusion of it. I think the same applies to written content too. In the sea of AI-generated content, some people would like to "experience" facts written by humans.

**Wannas Official** · 22 August 2023, 2:18 am

to be honest i'm not really a fan of artificial intelligence. no puns intended the thing is I value the efficiency and accuracy of human intelligence, you see when you use AI to generate a certain statement nor message with the ideas they accumulate thru web crawling. Those ideas and contents is from someone else who posted it in the internet. So the accuracy is very limited there for you have to revise the statement that has been generated by AI and it will cause you double work.

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