This morning we can announce that from 2012 Betfred will sponsor the Cheltenham Gold Cup; the most prestigious National Hunt race in the calendar and the culmination of the World Famous Cheltenham Festival.

In the run up to the Festival, that takes place from the 13th to 16th of March, you can be sure that Betfred will be pulling out all the stops to ensure that our business and yours can make the most of this massive revenue-generating opportunity.

Fred sounded well-chuffed when he announced: ""Sponsoring the Betfred Cheltenham Gold Cup is one of the proudest moments of my career"