Liquor and Gaming NSW’s director of compliance and enforcement, Dimitri Argeres, said the operator would have been well aware of the laws in place for advertising.
“It is the responsibility of the betting service provider to ensure prohibited gambling advertising is not published or communicated in NSW,?he said on Tuesday.
“Liquor and Gaming NSW will continue to take a zero-tolerance approach to these offences and this sentence shows that strong penalties can apply.?br />
The record fine comes amid fierce debate over national changes to gambling advertising after a push for federal laws to provide a blanket ban on ads on broadcast TV, streaming services and radio.
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Fantasy sports betting app Draftstars was acquired by PlayUp in 2018 from CrownBet, a firm later merged into Sportsbet.
The Sydney-based PlayUp also operates in New Zealand, India and the US.