This is one of the postings I definitely hate to make, but I don’t see any other way. Excuse my long posting, but I would like to explain the whole story.
I am an affiliate since 2006 with some breaks when I worked for the industry side, but I am for some time back to be 100% affiliate. I was always mainly a sportsbetting affiliate but now with a lot more casino topics as well. The main focus country was always Germany.
I started promoting William Hill when they were still on the PT backend and had a betting offer in Germany. They were performing ok and I never had any bigger trouble with them, but knowing their image in the industry, they were also never pushed to be one of my top5 books. When the legislation in German changed, they dropped from the German betting market, but staid in Austria and Switzerland, the other two German speaking territories. On one of the conferences I agreed to give them exposure on my Austrian focused site and on our Switzerland focused site and on our roulette site. It was running slowly but nothing exceptional, so I didn’t look a lot into the account (around 5 new depositors per month, nothing really to celebrate).
Around one month ago I was checking the account and saw something surprising and this was a customer who lost in the 5-digit numbers. Checking the stats, he was from Switzerland and this made sense, because we had always nice results from this country and WH was listen on our Switzerland site. The month ended with 14k (euros) in revenue share for us.
Two days ago, I was actually checking for the overall stats in December when I realized that the November was marked with negative revenue share and when I looked deeper, the customer was simply not on the system anymore and the revenues from the previous month were…GONE.
I wrote an email to my account manager and the answer is in my eyes a 100% admitting of fraud from AffUtd:
“The answer is simple.
The customer been marked as arbitrage.
We pay affiliates for legitimate customer only. Therefore, we should not pay the affiliate for any activity of this customer.
Move this customer to a dedicated group only for 'fraud/arbitrage customers'
This should be the case in any similar future issues.”
This is something I simply can’t accept. We can only give exposure as an affiliate and we worked with the guys for long time and my name is very easy to google so people should know that I not the one-day-off-fraud-affiliate. We are not able to control all the traffic we get and to be very simple: these guys just go out and say “this is an arber, we keep all of his money and give nothing to the affiliate. This is a door opener to kill any customer who makes them big bucks. Yes, arbers should be closed and kicked out, but I am sure WH is not giving them their money back, so they EARNED money with the customer I sent over. THIS is fraud and we talking about the main sponsor of the affiliate conference.
I of course have the email exchange in original. If anyone wants to see my sites, they are partially in my profile and I am also happy to put my name public...any time.