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Unlimited potential: Women having success in the dynamic field of iGaming

8?March?2023


The GPWA got the chance to speak with Maddison Newton, affiliate manager at Mate Affiliates. With four years of experience at her current role, Newton provides her thoughts on where women's role in the iGaming industry stands. In addition, Newton shares some advice she would give to women in this field along with some obstacles and barriers she had to overcome in her journey to get to where she is now.

Can you tell us a bit about your current role in the iGaming industry and what it entails?
For the past four years now, I've been a successful Affiliate Manager with Mate Affiliates. It's been four years of ups and downs, all for the best, getting me exactly where I needed, always aiming to be one step closer to the top.

Being an affiliate manager implies a lot of things besides the technical ones (research, data analysis, etc.), there are also the practical ones, which, from my perspective, matter the most. For example, negotiation is nothing without human connection: "Your attitude determines your altitude."

What role do women currently play in the iGaming industry, and what can be done to encourage more women to enter this field?
Women’s role in the iGaming industry are constantly increasing, getting more and more attention, both as innovators and business leaders. Even if there's still a 60-40% split between men and women, I think there are many ways to encourage women to join, especially by making our voice heard, spreading our successful stories, and being in a position where we can become an example and a motivation.

How do you balance your professional and personal life, and what strategies do you use to manage stress and stay motivated?
I must admit that my personal and professional lives have become a fruitful mixture for me. Some of my colleagues have become my best friends, and I spend a lot of quality time with them, working, traveling, and having fun.

Speaking of stress management, this subject has been a struggle for me many times. Still, luckily, I've had the blessing to meet and have by my side impressive and talented people who helped me overcome any obstacles and kept me motivated.

Have you faced any particular barriers or obstacles as a woman in the iGaming industry, and if so, how have you overcome them?
Initially, it wasn't easy because I was an introverted woman. It was hard to communicate with my partners online and even harder face-to-face at the conferences. But having to face these stress factors constantly turned them into normality. Also, building solid self-confidence by owning the business insights helped me overcome any barriers.

What advice would you give to other women who are considering a career in the iGaming industry?
If you're a woman considering a career in the iGaming industry, the future looks bright as the industry continues to champion women and work towards greater equality. Be your best, authentic self, be bold, and stand for your rights. Don't be afraid to take ambitious opportunities.

How do you see the iGaming industry evolving over the next few years, and what impact will this have on your work?
The iGaming industry has been experiencing significant growth over the past few years, and this trend is expected to continue in the coming years. Many countries are introducing or updating their regulations to ensure that players are protected.

The evolution of the iGaming industry is likely to require affiliate managers to stay up to date with the latest trends and technologies, be adaptable to changes, and focus on providing value and personalized support to their partners.

Finally, on International Women's Day, what message would you like to share with other women striving to make a difference in their respective fields?
Stay strong, never give up, and always remember: "Whatever a woman's mind can conceive and believe; it can achieve"!